Meet the Staff

Catherine Hoke (Rohr)Defy-Students-1Defy-Students-1

Founder & CEO

Catherine Hoke (Rohr)

Founder & CEO

Catherine started Defy in 2010 after founding and leading the Prison Entrepreneurship Program (PEP), a nonprofit organization that serves men throughout the Texas prison system. At PEP, Catherine developed the vision, recruited and worked closely with the Governing Board and three Local and National Advisory Boards to execute the vision, led a staff of 25, raised a $2.5 million privately funded budget, taught PEP’s curriculum to men in prison, oversaw all activities with the prison system, and served as an advocate to external constituents. Under Catherine’s leadership, PEP was recognized for its innovation and results by NBC Nightly News, The Wall Street Journal, The New York Times, The Washington Post, The Economist, National Public Radio, Entrepreneur Magazine, and Deal Maker Magazine.

Prior to PEP, Catherine built a network of more than 4,000 CEOs and entrepreneurs during her career in venture capital and private equity. She sourced $32 million in equity investments in three technology deals at Summit Partners, a Palo Alto, California-based firm. Catherine then served as Director of Investment Development at American Securities Capital Partners, a New York City-based private equity firm. She graduated with a degree in Business Administration from University of California, Berkeley.

A three-time marathon runner, college rugby player and varsity rower, and California State Women’s Wrestling Champion, Catherine still loves training and competing in Brazilian Jiu-jitsu and submission grappling. As a French Canadian-born daughter of an entrepreneurial immigrant, Catherine was an ESL student and appreciates good grammar. She’s surprisingly domesticated and feels the need to regularly experiment in the kitchen. Catherine married someone this summer who quickly became Defy’s top volunteer!

Louis KanganisDefy-Students-1Defy-Students-1

THE STAFF

Louis Kanganis

Chief Operating Officer

Louis oversees organizational development, staff leadership, and business operations for Defy.

He has held C-level positions for a number of startups in the online media, e-commerce and systems/software industries for which he has raised in excess of $15 million of seed and growth capital. In 2001, he founded and then served as CEO for Spring Street Networks, a VC-backed provider of private-label online personals solutions for a network of more than 200 media companies including AOL, Primedia, Hearst Newspapers, RealNetworks, and others. With a database of more than 3 million registered members, Spring Street was sold to a competitor in 2005.

Louis also has more than 10 years of experience in the securities industry as an analyst, portfolio manager and private investor for PaineWebber, Schroders PLC, and Steinhardt Partners, among others. During that time, he had direct P&L responsibility for assets in excess of $400 million. His primary investment focus was on the technology, internet, media, and cable sectors. Louis has an MBA in Finance from Columbia University and a BA in Geophysics from Columbia College.

Markus LeibundgutDefy-Students-1Defy-Students-1

THE STAFF

Markus Leibundgut

Chief Technology Officer

Markus has well over 20 years of experience in technology management for both software and hardware. As the former VP Technology and Operations for Metrozen, a consulting firm which he founded, he was responsible for all technology design and management of Metrozen’s clients. He has built technology architectures for systems in the retail, advertising, hospitality, scientific instrumentation and many other industries. Prior to his work with Metrozen, he was the Director of e-Business at Thermo Electron, where he created the technology backbone which allowed Thermo to merge the Web presence of over 100 established brands into one single brand, to merge sales data from dozens of ERP systems worldwide into one single sales data mart managing over $2 billion in sales and to create a unified, global lead management system. He also held Senior Management positions in Technology, Marketing and Operations with Mettler-Toledo, and was responsible for much of the digital systems design of their weighing products. Markus has a Master’s degree in Business Administration with distinction from New York University and a Master’s degree in Electrical Engineering from the Swiss Federal Institute of Technology.
Jose VasquezDefy-Students-1Defy-Students-1

THE STAFF

Jose Vasquez

Program Manager & Recruiter

Jose coordinates classroom training and directly supports Defy Entrepreneurs-in-Training (EITs) in reaching their entrepreneurial potential. What Jose loves most about his work at Defy is the community created by staff, EITs, and volunteers, as well as the opportunity to guide EITs in creating companies and legacies that will make their communities and families proud.

As a Defy Class One graduate, Jose is the founder and CEO of Happy Vida, a personal concierge service for busy New Yorkers. He has also served as a Weatherization Instructor at The Osborne Association, a Weatherization Team Leader and a retail store manager.

Born in New York City and raised in the Bronx and Rhode Island, when he’s not supporting Defy EITs or running his business, Jose loves spending as much time as possible with his family and loved ones (and eating his grandma’s awesome cooking!).

Jordan WhitlowDefy-Students-1Defy-Students-1

THE STAFF

Jordan Whitlow

Program Manager

Jordan oversees Defy’s TryOut and Training events/curriculum and manages the organization’s mentor and volunteer networks. Prior to joining Defy, Jordan worked as a consultant at various embassies throughout the world helping develop emergency action procedures. Jordan also served as a special operations sniper in the 1st Ranger Battalion, 75th Ranger Regiment for six years. He ended his military career as a sniper section leader, supervised three sniper teams and ensured they were capable of operating as attachments in support of multiple special operations units as well as independently.
Katelyn FriedsonDefy-Students-1Defy-Students-1

THE STAFF

Katelyn Friedson

Director of Product Management

With 8 years of experience in product management, Katelyn delivers tools and services that communicate Defy’s online learning program across mobile and web platforms.

Prior to Defy Ventures, Katelyn was Mobile Product Manager at Care.com, the world’s largest online marketplace for finding care, where she led the launch of the company’s mobile products. Katelyn has contributed to several other leading products across a variety of disciplines and industries including Social Amp and Thumbplay Music, and has helped numerous early-stage businesses create better products.

Katelyn is passionate about bringing the right products to market, improving how products are created and delivered, and making user experiences that are simple, fun and delightful.

Katelyn graduated from Fairfield University with a B.A in Journalism.

Colin ErhardtDefy-Students-1Defy-Students-1

THE STAFF

Colin Erhardt

Chief of Staff

Born and raised in New York, Colin received his B.A. in Political Science and Economics from Boston College. Prior to joining Defy, Colin was a consultant in the Strategy and Transformation Practice of IBM Global Business Services. In this role, he worked on a variety of projects implementing technologies in the telecommunications and media industries to make business processes more efficient. After hearing about Defy’s incredible success in empowering EITs to create their own legacies, he knew immediately that he wanted to be part of scaling Defy’s vision nationally.
Rachelle OribioDefy-Students-1Defy-Students-1

THE STAFF

Rachelle Oribio

Entrepreneurship Trainer

Rachelle is an IESE Business School MBA and former management consultant with a passion for social enterprise. Prior to joining the Defy Team on a part-time basis, Rachelle worked in the Peruvian Amazon with TechnoServe on a USAID Economic Development Program. There she trained low-income entrepreneurs in business concepts and helped them establish startups along the value chains of cocoa and coffee. Rachelle is also a Board Member for Border Crossers, a non-profit that provides educators with the tools and safe spaces to talk about issues of race in order to create equitable learning communities.
Abby StaibleDefy-Students-1Defy-Students-1

THE STAFF

Abby Staible

Executive Relations

Drawn by the life changing possibilities of equipping individuals for success, Abby volunteered at a Defy applicant boot camp event. She immediately understood the vision of empowering men and women to embrace the future of hope and promise through entrepreneurship.

Abby recently joined Defy’s Executive Relations team on a part-time basis. Previously, Abby co-founded Epic Experience, a non-profit company benefitting adult cancer survivors.  She continues to play an active role in the business development and oversight of Epic. A Certified Physician Assistant, she continues to pursue her medical career at Memorial Sloan-Kettering Cancer Center.  Convinced that New York City provided a platform from which to change the world, she recently moved from the mountains of Utah to the concrete jungle.

Liz LambosDefy-Students-1Defy-Students-1

THE STAFF

Liz Lambos

Corporate Partnership Development

Having initially become involved with Defy as a volunteer, YPB member and executive mentor, Liz recently came on board to build a career development program to complement Defy’s existing entrepreneurship training. Liz is passionate about helping Defy grads find opportunities where they can realize their full potential and creating a lasting impact on our partner organizations.

Prior to joining Defy Ventures, Liz was a Vice President at Deutsche Bank in Hong Kong managing credit and equity derivative portfolios for the bank. She later made the leap to entrepreneurship when she joined ProductStructure as co-founder and COO and later took the lead as Co-CEO, developing and launching the company’s social feedback application, KarmaPolice.

Liz has an MBA/MA from the Lauder Program at the Wharton School.

Kathy TorresDefy-Students-1Defy-Students-1

THE STAFF

Kathy Torres

Finance and Operations Manager

Kathy manages payroll, accounts receivable/payable, and purchasing for Defy Ventures. She also sets student entrepreneurs up on QuickBooks and assists them with their bookkeeping. She brings to Defy 10 years of bookkeeping and administrative experience in for-profit and nonprofit organizations.
Annalisa OrtizDefy-Students-1Defy-Students-1

THE STAFF

Annalisa Ortiz

Assistant to the CEO

Annalisa hails from San Antonio, TX and received her B.S. in Human Development and Family Science from University of Texas at Austin. Prior to joining Defy, Annalisa served as a Program Assistant for a NYC youth development organization where she managed partnerships with institutions of higher education, coordinated special events and fundraising strategies, and provided administrative support. In 2009, Annalisa received the Volunteer of the Year award at Girls, Inc. in San Antonio.

THE STAFF

Catherine Hoke (Rohr)

Founder & CEO

Catherine started Defy in 2010 after founding and leading the Prison Entrepreneurship Program (PEP), a nonprofit organization that serves men throughout the Texas prison system. At PEP, Catherine developed the vision, recruited and worked closely with the Governing Board and three Local and National Advisory Boards to execute the vision, led a staff of 25, raised a $2.5 million privately funded budget, taught PEP’s curriculum to men in prison, oversaw all activities with the prison system, and served as an advocate to external constituents. Under Catherine’s leadership, PEP was recognized for its innovation and results by NBC Nightly News, The Wall Street Journal, The New York Times, The Washington Post, The Economist, National Public Radio, Entrepreneur Magazine, and Deal Maker Magazine.

Prior to PEP, Catherine built a network of more than 4,000 CEOs and entrepreneurs during her career in venture capital and private equity. She sourced $32 million in equity investments in three technology deals at Summit Partners, a Palo Alto, California-based firm. Catherine then served as Director of Investment Development at American Securities Capital Partners, a New York City-based private equity firm. She graduated with a degree in Business Administration from University of California, Berkeley.

A three-time marathon runner, college rugby player and varsity rower, and California State Women’s Wrestling Champion, Catherine still loves training and competing in Brazilian Jiu-jitsu and submission grappling. As a French Canadian-born daughter of an entrepreneurial immigrant, Catherine was an ESL student and appreciates good grammar. She’s surprisingly domesticated and feels the need to regularly experiment in the kitchen. Catherine was married this summer to someone who quickly became Defy’s top volunteer!


The diverse team that powers Defy brings a variety of expertise to the organization, from entrepreneurship to technology to nonprofit program management. Defy is a lean, results-driven institution with a team who’s committed to and passionate about our mission. A specialized roster of consultants compliments our small full-time staff and collaborates with us to create transformational opportunities. We work exceptionally hard, play whenever we can, and, above all, value the heart behind the entrepreneurs-in-training, volunteers, and supporters who share in our mission.